The Experience
Economy is one of the most fascinating books I have ever read. For the
business person it is about marketplace economics. For me, it was about
culture, values, and what we choose to conspicuously consume. (Get to know the
authors at their website. And one of their partner companies also have
something interesting to say.)
Naked Economics:
I’m not a classically trained economist. In fact, I’m virtually illiterate on
the subject… until I read this outstandingly straightforward and compelling
book. Ask me about rhinoceri sometime. No, read the book and you call tell me
about them.
The Tipping Point:
A brilliant analysis of how ideas flow through culture. From the resurgence of
Hush Puppies to the epidemic of suicide among young Malaysian males, the author
reveals what makes ideas tip toward cultural prominence. (The author's website
is a great repository of more of his insightful writing.)
The Mind of Christ:
I use this book routinely in discipleship groups. The author develops a very
deliberately introspective approach to learning to live as if we were walking
with Christ.
Men Are From Mars:
Cliches exist because they reliably demonstrate truth. This book could be
almost as effective in preventing / resolving marital problems as the entire
contents of the Bible itself. I'm not kidding and I don't say that lightly.
Great Expectations:
We did it! Baby Boomers changed the world forever! From hula hoops to Oldies
radio stations to the impending failure of Social Security, the ironic
collision of our individuality and collective generational mass changed the way
the world works. (It's worth whatever effort it takes to find it.)
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